Capturing Emotion In 30 Seconds

 Photo courtesy of Backyard.

Photo courtesy of Backyard.

Backyard's Nick Piper details how he created a commercial that resonates profoundly.  Here's just a hint of Nick's process:

"In casting, we had a lot of talented little actresses to choose from, but when it came to Raelynn’s turn to play out the simple scene, the unspoken chemistry and depth in this girl's eyes made the hairs on the back of my neck stand on end. Raelynn (Rae-Rae) clearly had a beautiful expressive face, but it was the powerful blend of vulnerability, and innocence that pulled us in. And when her eyes lit up (on seeing her mum waiting for her outside the hospital), it was a joy to behold."

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